Lately I’ve been noticing the most interesting things in the most unusual places.  Besides the standard local HPV ads at crotch level in public restrooms, there is some innovative work going on out there to get products and ideas into the hands of consumers by indirect markets.
Where you are can matter as much as what you are

Waiting for customers to come to you by realizing they have a need for your product and services and then seeking you out is just not enough.  In some cases a consumer may not even know how much they need you.  Yes, the best solution is investing more in marketing and promotion, however physically getting the information and product to them directly can yield even better results.

This can be a costly endeavor or an opportunity to do come creative networking and forming relationships with other businesses. This can be as simple as partnering with a complimentary service to your product and linking the two; or even having your product or service available in a completely different arena all together.

Widening the channels of distribution brings even more opportunities for growth.  Right now I’m working identifying more places that have hidden content opportunities beyond the usual corporate areas.  It has really opened my eyes as to how much we as a culture consume so much information; and all of that information has to come from somewhere right?

Take the show on the road

Image by Malias via Flickr

Where else can you take your product today?

It’s time to consider how you can take your show on the road, and make expand your distribution.