Art & Design, Marketing & Tech @ 20 December 2010

Minimalist Nutella Minimalism is in, with bloggers surviving on 100 items or less in their lives (heck, some 50), or experts giving advice on how to live better by downsizing clutter at home.  But how about in design? Its naked, its in your face, and sometimes seen as a bit risky.   Its very easy when creating (or commissioning) a marketing piece to want to but it all out there, to add as much as possible, to answer all the questions the audience may have.  However sometimes just going with the basics can have an even greater impact than crowded compositions.

A great way of doing this is to imagine you had only half the time to communicate your design needs  – so what are the “must haves” on your list.  The next step would be to let go of what your expectations of what the composition should look like.  For example labels may not need to have a visual representation of what’s inside if its a standard product, in the case of the featured product here – the packaging is transparent, why would you need any more info than actually seeing the product?

Finally expect more of your audience.  Believe and trust that they are intelligent, informed individuals and don’t need everything spelled out for them in bright letters with pictures.

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